A Summary Of The Most Important Digital Media Findings For 2020
In every country where we conducted surveys, the coronavirus crisis dramatically increased news consumption in mainstream media. News on television and online sources have seen substantial increases and more people have identified television as their primary source of news, offering temporary respite from a picture of declining growth. Consumption of printed newspapers, has decreased as lockdowns impede physical distribution, possibly accelerating the shift to an all-digital future. The use of social media as well as online has risen dramatically in many countries. WhatsApp saw the largest growth overall, with increases of around 10% in certain countries. Nearly half of the people who were surveyed (51 percent) utilized an open or close online group to meet and share data or become part in a local support group.
Trust in media coverage of COVID-19 was extremely high across all countries as of April of 2020. It was similar to that of national governments, and significantly higher than the level of individuals politicians. For information on COVID-19, trust in media was higher than trust in video platforms, social media and messaging services. Global misinformation concerns remain high , according to our January-collected data. More than half of our global sample were concerned about online news, even before the coronavirus crises. The US political system is the most frequently cited source for false information, but in certain countries - including the United States - people who self-identify as right-wing tend to blame the media. part of a pick-your-side
Facebook is seen as the main source of false information all over the world, but WhatsApp is seen as more responsible in parts of the Global South like Brazil as well as Malaysia.
In our survey conducted in January across countries, less than four in ten (38%) said they trust most news most of the time - a fall of four percentage points from 2019. The news they use is not trusted by more than half of the people surveyed (46%) Particularly, public broadcasters that have lost support from left - and right-leaning partisans may be threatened by increasing political conflict. Our survey showed that 60 percent of people prefer news with no specific opinion, while only 28% prefer news sharing or enhancing their beliefs. The United States has seen a slight increase in partisan preferences from 2013. However it is still the case that the majority of people appear to favor information that is at least trying to be objective.
Most people (52 percent) would prefer media to expose false claims made by politicians (29%) in order to adapt to the changing ways of communicating. People are less comfortable watching political advertisements on social media or search engines than they are with television. A majority (58 percent) would prefer for platforms to stop ads that make false statements. We've seen significant rises in online news payments in several countries including the United States 20% (+4) and Norway 42 percent (+8) however, there are small increases in a number of other markets. It is important to remember that online news is still accessible to the majority of people across all countries. Certain publishers might have been notified of a 'coronavirus' increase.
The subscribers appreciate the exclusivity and quality of the content. Subscribers feel they get superior information. However, a lot of people are happy with the information they receive for free. We have a significant proportion of non-subscribers (40 percent USA, 50% UK) who believe that nobody can convince them to join. Higher levels of payment are found in countries like Norway and the United States in which there is more of a percentage of subscribers. The USA and Norway have a similar proportion of between 25% and 50% of all subscriptions being given to a handful of large national brands. This indicates that the winning-takes-all dynamic is still prevalent in these countries. A significant portion of those countries are currently adding their subscriptions, often by purchasing a specialist or local paper. For radio din Alba Romanian radio station. Their structure is 60 percent news from all fields, and 40 percent music. They provide a range of programs that appeal to their viewers. They enjoy news, contestsand interviews, but also cultural shows music, debates, and entertainment.
Newspapers and websites are still the best source of information on the specific region or town across the world. They reach the majority of people (44 percent) each week. However, we found that Facebook and other social media websites are now being used by around three-quarters (31%) of people who use local news and information. This is putting more pressure on businesses and their business models. The access to news continues its growth. The majority of all people prefer to start their news journeys on the internet or through an app. Generation Z, those between the ages of 18 and 24, prefers to get news via Facebook and Twitter. The use of news on Instagram has nearly doubled for all age groups since the year 2018, and it is likely to outdo Twitter within the next year.
To combat the shift to various platforms, publishers have been seeking to make direct connections with consumers via mobile and email alerts. The staggering figure of 21 percent American adults check their weekly news-email. For nearly half of them, it's the main way to access information. Northern European countries tend to be slower in embracing news channels via email. Finland only has 10%. Although podcast usage has increased dramatically in the past year, coronavirus locking downs might have temporarily reversed this trend. Half of respondents across countries (50 percent) consider that podcasts can provide greater depth and comprehension than other media. Spotify has overtaken Apple Podcasts to be the number one podcast app in many markets.
The majority (69%) of respondents consider climate change is a serious problem. But there are vast differences in opinion in Australia, Sweden, the United States, and Australia. The majority of this group is right-wingers as well as older. Younger people can access much more information on climate change on social media and by following activists like Greta Thunberg. Amazon Echo and Google Home are two examples of voice-activated smart devices that are gaining popularity. In the UK their use for any purpose has increased from 14%-19 percentage to 19%, Germany from 7%-12% and South Korea from 9%-13%. Despite these gains, news usage is still very low across all markets.